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SALES AI

AI-Powered Renewal Follow-Up System

An AI follow-up system that automatically reaches out to subscribers before and after their plan expires, so renewals stop slipping through the cracks.

About Tenders.lk

Tenders.lk is a Sri Lankan tender notice platform where businesses subscribe to receive tender opportunities relevant to their industry.

The Challenge

What wasn't working.

Subscriptions were expiring without anyone following up. There was no reliable process to remind customers their plan was ending, so many simply lapsed, not because they wanted to leave but because no one asked them to renew. Doing this manually across the full subscriber base wasn't realistic.

The Approach

How we solved it.

We built an AI-powered follow-up system that tracks every subscription's end date and runs a timed outreach sequence before and after expiry. Messages are personalised to each subscriber's plan and usage, replies are handled or escalated to the team, and anyone who doesn't respond is flagged for a manual touch. The team sees the whole renewal pipeline in one place.

Key Features

  • Subscription Expiry Tracking
  • AI-Personalised Follow-Up Sequences
  • Reply Handling & Escalation
  • Renewal Pipeline Dashboard
Results
✓

Every expiring subscription gets followed up, automatically

✓

Personalised reminders instead of generic blasts

✓

Team only steps in where a human conversation is needed

✓

Full visibility of upcoming and lapsed renewals

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