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Inbound Lead Scoring & Routing
AI system that captures, scores, and routes every inbound inquiry across Goldbell's website, dealer network, referral partners, and phone lines, then drafts the rep's outreach for them.
The project
Goldbell is a diversified group operating across vehicle leasing, distribution and financial services, serving a large base of corporate customers.
What wasn't working.
Goldbell's inbound inquiries come from the website, the dealer network, referral partners, and direct phone lines, often for time-sensitive fleet and equipment needs. A company that needs to lease ten trucks by next quarter won't wait days for a callback. At Goldbell's scale, manually working out which inquiry was a serious fleet deal and which was a general question had become a daily bottleneck for the sales team.
How we solved it.
Every inbound inquiry, whether from the website form, a dealer referral, or a phone call, is captured, transcribed, and logged the moment it comes in. The AI scores each lead using the caller's profile, prior interaction history, and deal-specific signals, then routes qualified leads to the right business line (Leasing, Distribution, or Financial Services). The assigned rep is notified by email, Slack, WhatsApp, or a direct call for high-priority deals, and gets a personalised outreach message or call script drafted for them. Missed follow-ups are flagged before the lead goes cold. The system can run outreach and initial qualification fully autonomously, but Goldbell chose to keep a human on every conversation.
Key Features
- Multi-Channel Inquiry Capture
- AI Lead Scoring
- Automatic Business-Line Routing
- Rep Notification (Email / Slack / WhatsApp / Call)
- AI-Drafted Outreach
- Missed Follow-Up Flagging
Every inquiry scored and routed to the correct business line automatically
Reps notified instantly, wherever they work
Outreach drafted before the rep opens the lead
Missed follow-ups flagged before leads go cold
Reps spend their time closing, not qualifying
"Honestly, before this our sales team was spending too much time just figuring out which inquiry was worth chasing, all coming in together, and by the time someone got round to it, the good ones had already gone cold. Now the system sorts it out within minutes, sends it to the right team, and our reps get straight into the followup instead of wasting time on the qualifying part. Quite a difference, honestly, our guys can focus on actually closing, which is what they're good at 😉"
Sales Leadership
GoldBell
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